Roche’s Caring Program
From pandemic-driven innovation to shaping the future innovation landscape. Collaboratively leading the way for customer-centric healthcare innovation.
Roche is a global leader in healthcare innovation. With patients having limited access to treatments occasioned by the sudden onset of the Covid-19 pandemic, Roche identified several unmet patient needs. Roche affiliates across the world were facing unknown pain points, related to accurately diagnosing and keeping their patients on treatment, as well as providing telehealth solutions for a changing world.
Linking pain points to solution
The team mapped out 12 transversal pain points, with the input of more than 65 different global affiliates.
After that, the team scanned through their network and the healthcare ecosystem to identify solution providers that were already tackling some of these pressure points. By making these insights and intelligence available to all Roche global affiliates on a shared platform, the team created a call to action, to inspire and empower the affiliates to solve their pain points. Additionally, through fascinating inspiration tours, the affiliates had the chance to connect with solution providers and internal experts that could help them turn their operations around for the better.
Accelerating the process of innovation
Apart from turning around their operations, some affiliates were more intent on engaging in robust experimentation. So the team created an experimentation framework that would allow the affiliates to accelerate solution development by exploring the right partnerships, drawn from the external healthcare ecosystem. This way, they can deliver appropriate and targeted solutions to various markets in a more agile way that counts on real world validation before proceeding with development.
More than sparking stimulating conversations, the Caring Program identifies and supports feasible business models for innovation that creates value for multiple stakeholders. Moreover, Caring scales those solutions to positively impact the healthcare ecosystem, as a whole, in the areas where it’s most needed.
This model of shared knowledge and the experimentation framework made it possible to address the main pain points that affiliates were confronted with, whether they were caused by the pandemic or the ever changing healthcare ecosystem. From poor access to treatment experienced by patients, remedied by the provision of necessary remote home-based care, to implementing telemedicine as an effort to extend healthcare capacity or quality.
Analysing unmet needs from different affiliates opened the door for developing new care paths for patients – beyond COVID-19 needs.