Launching health innovations: 8 battlegrounds
The Health & Life Sciences industry faces 8 crucial innovation battlegrounds that you will need to tackle in order to strive for growth.
Developing and launching health innovations is no straightforward task
Many areas of the health & life sciences ecosystem are in flux or are ripe for disruption. It’s in those areas that new opportunities will arise. These so called “battlegrounds” are hot zones for innovation.
In this report, we zoom in on a handful of opportunities and offer several frameworks to get you started.

We identified 8 hot zones in the health and life science ecosystem where innovation is emerging.
Many areas of the health & life sciences ecosystem are in flux or are ripe for disruption. It’s in those areas that new opportunities will arise. These so called “battlegrounds” are hot zones for innovation.
In this report, we zoom in on a handful of opportunities and offer several frameworks to get you started.
Battleground 1
Power play in patient journeys
Battleground 2
Access to care bottlenecks
Battleground 3
Low-friction areas
Battleground 4
Evidence-based launch tactics
Battleground 5
End of the blockbuster era
Battleground 6
Personalized care experience
Battleground 7
Faster launch campaigns
Battleground 8
The increasing role of influencers
Read the report now!
The Health & Life Sciences ecosystem is on the move – and it’s moving fast. Ready to develop growth opportunities? Then don’t let the battlegrounds that truly matter get out of your sight.
This report brings you up to speed on:
- Power play in patient journeys
- Access to care bottlenecks
- Low-friction areas
- Evidence-based launch tactics
- End of the blockbuster era
- Personalized care experience
- Faster launch campaigns
- The increasing role of influencers
Which battleground are you focusing on?
Supporting health leaders for 10+ years
Board of Innovation is a strategy and business design firm. We partner with the world’s largest organizations to solve their biggest challenges through meaningful innovation.