This framework helps you map and identify the crucial actions and tactics to implement to make sure a user becomes a paying customer.

What is this for?

Use this tool to build a growth funnel and identify where you should focus your energy. For each step, write down the most important steps people take, and estimate how many take that step.

Find your bottleneck and biggest point of drop- off, and use this to focus your efforts in the right places.

This tool has been adopted from Dave McClure’s AARRR framework.

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